Find the patterns behind your winners and your losers

LeadNova uses AI to tag every creative, connect its characteristics to performance, and uncover the common elements behind strong and weak results. Use that evidence to scale what works, avoid repeating what does not, and generate smarter creative tests.

Get a Demo

Creative content becomes
structured data

Automatically tag
every creative

LeadNova analyses each creative by identifiable characteristics: concept, hook, messaging, format, visual style and language. No manual labelling.

Automatically tag every creative

Find what your winners
have in common

Connect creative tags to spend, engagement, registrations, first deposits and downstream value. Surface the elements and combinations that show up consistently in the strongest performers.

Find what your winners have in common

Learn what not to repeat

Identify the characteristics that appear in weak or declining creatives, and give the team clear evidence on the concepts, messages and patterns to avoid.

Learn what not to repeat

Generate the next creative
from proven patterns

Use the patterns in your own performance data to propose new concepts and variations, each with a stated reason for why it should be tested.

Generate the next creative from proven patterns

Creative evidence at scale

1 Track and tag

Connect every creative and its AI tags to campaign performance.

2 Find the pattern

Identify what winners share and what weak creatives repeat.

3 Generate and test

Create the next variation, launch it, and feed the result back into the model.

Stop guessing what to make next

Connect creative production to real performance and build a sharper testing loop with every campaign.

Get a Demo