Connect acquisition to your existing CRM
Combine campaign, creative, offer, product and acquisition-cost data with the outcome data already in your CRM. See how each cohort was acquired alongside what happens after the first deposit.
Turn first deposits into
lasting player value.
LeadNova connects to your existing CRM and combines acquisition context with player behavior. Build better segments, personalize engagement, and identify the right channel and time to reach each player.
Get a DemoMore relevant player journeys
Build richer segments
Segment using acquisition source, deposit and engagement history, current and predicted value, preferred games, activity patterns and other permitted CRM signals.
Personalize the message, channel, and timing
Identify what to communicate, whether to use push notification, email, SMS, or another connected channel, and when the player is most likely to be active.
From acquisition to retention
and back again
What LeadNova learns about player behavior, preferences, communication response, and lifetime value improves retention decisions today and acquisition decisions tomorrow.
Acquisition Campaigns, creatives, offers
Players Activity, deposits, revenue, LYV
Retention insights What drives long term value
Better acquisition Smarter targeting and investment
Acquisition wins the first deposit
Retention creates the return
Connect the whole player journey and optimise for the value that comes after conversion.